MBA Marketing Project : Customer satisfaction

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MBA Projects Title : Customer satisfaction
Project for : MBA – Marketing students.
Download file has : Complete word and PDF documents

MBA Project Customer satisfaction :

The meaning of customer satisfaction has been commonly disputed as companies progressively attempt to review it. Customer satisfaction can be experienced in a wide range of circumstances and linked with both products or solutions. It is a highly individual evaluation that is significantly affected by customer expectations.

Satisfaction also is based on the client’s encounter of both get in touch with the company (the “moment of truth” as it is called in business literature) and individual results. Some scientists determine a pleased client within the private industry as “one who gets significant added value” to his/her bottom line—a meaning that may apply just as well to public services. Customer fulfillment varies with regards to the situation and the products or solutions.

MBA Marketing projects Index :

CHAPTER  -1

  • INTRODUCTION
  • CUSTOMER SATISFACTION MEASUREMENT
  • METHODOLOGIES
  • IMPROVING CUSTOMER SATISFACTION
  • CUSTOMER SATISFACTION SURVEYS
  •  BENEFITS AND CHALLENGES

 

CHAPTER -2

  • RESEARCH METHODOLOGY
  • METHODS OF RESEARCH
  • NEEDS OF THE STUDY
  • OBJECTIVES OF THE STUDY
  • LIMITATIONS OF THE STUDY

 

CHAPTER -3

  • INDUSTRY PROFILE
  • COMPANY PROFILE
  • PRODUCT PROFILE

 

CHAPTER -4

  • DATA ANALYSIS
  • INTERPRETATION

CHAPTER -5

  • FINDINGS & SUGGESTIONS

- BIBLIOGRAPHY
- QUESTIONNAIRE

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