MBA Marketing projects report on Public Distribution System[PDS]. This final year project report can be used for all kinds of MBA marketing students. This will be useful document for all state students in India and abroad also. This MBA project’s title is A study on consumer satisfaction towards Public distribution system with special reference to Coimbatore. Download this MBA major project for free of cost.
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Public Distribution System in Tamilnadu
Public Distribution System is considered as principal instrument in the hands of State Governments for providing safety net to the poor against the spiralling rise in prices of essential commodities. In this regard Tamil Nadu sets a model in implementing the PDS as universal system.
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OBJECTIVES OF THE STUDY
Primary objective: To know the consumer satisfaction towards public distribution system Coimbatore (south).
NEED FOR THE PDS STUDY
Poverty is a problem which is faced by the people. The government has taken more steps and programme to overcome the problem. Public distribution system was established to provide food at a subsidized rate. So the researcher has attempted to study the satisfaction and the perception of the consumer towards public distribution system in Coimbatore (south). The study also reveals some suggestion to the government for the betterment of their working of the public distribution system.
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SCOPE OF THE PDS STUDY
- The study has is based upon the consumer satisfaction towards the Public Distribution System in Coimbatore(south).
- The study is used to identify the products that frequently by the consumer and to analyze the perception towards the product.
- To offer some suggestions to the betterment of the product in PDS.
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Public Distribution System Report Download:
This download file has the full documentation for the MBA marketing project. Make use of it and feel free to share this.