MBA Marketing projects report on Brand Positioning . This final year project report is a free downloadable material and it can be used for all kinds of MBA marketing students. This MBA project’s title is “A Study on Brand Positioning of Periyar Rice“. Download this MBA major project for free of cost.
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Brand positioning or Product placement represents the target consumer’s purpose to buy brand in choices to others. It is an essential technique in the marketing arena. it is guarantees that all brand action has a typical aim; is advised, instructed and provided by the brand’s advantages to buy; and concentrates at all factors of get in touch with with the customer.
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FIVE FACTORS OF BRAND POSITIONING
1. Brand Attributes
It describes about the particular Rice brand and their entities.
2. Consumer Expectations
Find out, what are all the expectations that a consumer has.
3. Competitor attributes
Competitor is an important factor.
Price variations should be very normal or lesser than your competitor. But quality matters.
5. Consumer perceptions
Factors about consumer perceptions.
OBJECTIVES OF THE STUDY
- To study the brand positioning of periyar rice in Kottyam district, Kerala.
- To identify the expectation and perception of consumers towards the brand Periyar rice.
- To study the consumer satisfaction level towards Periyar rice brand.
- To know the cosumers opinion towards the Periyar rice brand.
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Brand Positioning Project Report Download:
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